Last Updated: July 2026
At SugarMommy.co.nz, we take your privacy seriously. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our services.
We are committed to complying with the New Zealand Privacy Act 2020 and ensuring your data is handled responsibly and securely.
1. Information We Collect
1.1 Information You Provide
When you create an account and use our services, we collect:
- Profile information: Username, age, gender, location, bio, photos
- Contact information: Email address, phone number (optional)
- Account credentials: Password (encrypted)
- Verification information: Photos for verification, optional ID documents
- Payment information: Billing details (processed by secure third parties)
- Communication content: Messages sent through our platform
- Preferences: Dating preferences, interests, and settings
1.2 Information We Collect Automatically
When you use our services, we automatically collect:
- Device information: IP address, browser type, operating system
- Usage data: Pages visited, features used, time spent on platform
- Location data: General location based on IP address (with your permission for precise location)
- Cookies and similar technologies: See our Cookie Policy
1.3 Information from Third Parties
We may receive information from:
- Payment processors (for billing)
- Identity verification services
- Social media platforms (if you choose to connect them)
2. How We Use Your Information
We use your information to:
2.1 Provide Our Services
- Create and manage your account
- Match you with other users
- Enable communication between users
- Process payments for premium services
- Provide customer support
2.2 Improve Our Platform
- Analyse usage patterns and trends
- Develop new features and services
- Fix bugs and technical issues
- Personalise your experience
2.3 Ensure Safety and Security
- Verify user identities
- Detect and prevent fraud, scams, and abuse
- Enforce our Terms & Conditions
- Monitor for suspicious activity
- Comply with legal obligations
2.4 Communicate With You
- Send service-related notifications
- Provide customer support
- Send marketing communications (with your consent)
- Respond to your enquiries
3. How We Share Your Information
3.1 We Do NOT Sell Your Data
We never sell, rent, or trade your personal information to third parties for marketing purposes. This is a core commitment.
3.2 When We Share Information
We may share your information in limited circumstances:
With Other Users
- Profile information you choose to display publicly
- Photos you make visible to other members
- Information shared in messages
With Service Providers
- Payment processors (secure, encrypted)
- Cloud hosting providers
- Analytics providers
- Customer support tools
- Email delivery services
For Legal Reasons
- When required by law or legal process
- To protect our rights, property, or safety
- To prevent fraud or illegal activity
- In connection with a business transfer or merger
3.3 Aggregated Data
We may share aggregated, anonymised data that cannot identify you personally for research, marketing, or analytics purposes.
4. Your Privacy Controls
4.1 Profile Visibility
You control what information is visible on your profile:
- Choose what photos to display
- Control profile information visibility
- Use anonymous browsing mode
- Hide your online status
4.2 Photo Privacy
- Public photos: Visible to all members
- Private photos: Visible only to members you approve
- Album controls: Create custom albums for specific viewers
4.3 Communication Preferences
- Control who can message you
- Block specific users
- Report inappropriate behaviour
- Opt out of marketing emails
4.4 Account Deletion
You can delete your account at any time. Upon deletion:
- Your profile is removed from public view
- Personal information is deleted or anonymised
- Some data may be retained for legal or security purposes
5. Data Security
5.1 Security Measures
We implement industry-standard security measures:
- Encryption: 256-bit SSL/TLS encryption for data transmission
- Secure storage: Encrypted databases with restricted access
- Access controls: Limited employee access to user data
- Regular audits: Security assessments and vulnerability testing
- Incident response: Protocols for responding to security breaches
5.2 No System Is Perfect
While we take security seriously, no online platform can guarantee absolute security. We encourage you to:
- Use strong, unique passwords
- Enable two-factor authentication where available
- Be cautious about sharing personal information
- Report suspicious activity immediately
6. Data Retention
6.1 How Long We Keep Data
We retain your information for as long as your account is active or as needed to provide services. After account deletion:
- Profile data is removed within 30 days
- Message data may be retained for safety and legal purposes
- Anonymised usage data may be retained for analytics
6.2 Legal Requirements
We may retain certain information longer if required by law or for legitimate business purposes (e.g., fraud prevention, legal disputes).
7. International Data Transfers
While our primary focus is New Zealand, some of our service providers may be located overseas (primarily Australia, the United States, and Europe). When we transfer data internationally, we ensure appropriate safeguards are in place.
8. Your Rights
Under New Zealand privacy law, you have the right to:
8.1 Access Your Information
Request a copy of the personal information we hold about you.
8.2 Correct Your Information
Request corrections to inaccurate or incomplete information.
8.3 Delete Your Information
Request deletion of your personal information (subject to legal requirements).
8.4 Object to Processing
Object to certain uses of your information.
8.5 Withdraw Consent
Withdraw consent for marketing communications or optional data processing.
8.6 Lodge a Complaint
If you believe we've breached your privacy rights, you can complain to the Privacy Commissioner.
9. Children's Privacy
SugarMommy.co.nz is strictly for adults aged 18 and over. We do not knowingly collect information from anyone under 18. If we discover we have collected information from a minor, we will delete it immediately.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify users of significant changes via email or platform notifications. Continued use of our services after changes constitutes acceptance.
11. Contact Us
If you have questions about this Privacy Policy or your personal information, please contact us:
Email: [email protected]
Postal Address: SugarMommy.co.nz Privacy Officer [Business Address] New Zealand